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PDA Europe Virtual Conference - Medical Devices and Connected Health

Digital Products Development & Commercialization

Sep 08 - Sep 09, 2020
Central Europe Standard Time | Online
  • Virtual
  • Conference
  • Online
  • Europe
Program Highlights


Markus Bauss, SHL Group, Chair
Iain Simpson, Phillips-Medisize, Chair
Lauren Bataille, Novartis
Scott Mullen, Ascendis Pharma
Egmont Semmler, TÜV Süd
Paul Upham, Roche/Genentech
Lu Zheng, Takeda
Ruth Miller, PDA
Falk Klar, PDA Europe
Sylvia Becker, Senior Manager Programs & Events, PDA Europe


  • Day 1
  • Day 2
  • Tuesday, 8 September 2020

    Module I: Industry Perspectives on Technologies & Regulations
    11:00-14:00 CEST

    Welcome and Introductions

    Falk Klar,
    PDA Europe

    Welcome by the Chairs

    Markus Bauss,
    SHL Group, Chair

    Iain Simpson,
    Phillips-Medisize, Chair

    Industry Perspectives on Technologies & Regulations Moderator:
    Iain Simpson,
    Phillips-Medisize, Chair
    Connected Healthcare: Challenges and Opportunities in an Exciting Area Scott Mullen,
    Ascendis Pharma
    Connected Electronic Injectors: Insights On Benefits After 10 Years Of Use Quentin Le Masne, David Dixon,
    Merck KGaA
    Digitizing Patient Support Programs using Connected Health and Medical Devices John Mulcahy,
    General MDR Challenges and Implications for Connected (Combination) Devices Stephanie Goebel,

    Live Q & A, Discussion


    Break, Virtual Exhibition & Poster Session
    14:00-15:00 CEST


    Module II: Design Supporting Digital Health
    15:00-17:30 CEST

    Design Supporting Digital Health

    Paul Upham,

    The Added Value of Connected Drug Delivery:
    Insights From A Mixed Methods Field Study
    Andreas Schneider,
    Digital Health – It’s Not Human Error, It’s A Design Challenge Mark Milton-Edwards,
    Teva Pharmaceuticals
    Application of Behaviour Design to Medical Devices Geraint Davies,
    What Does It Take To Design A Good Digital Experience In Healthcare Products? Paul Greenhalgh & Ben Cox,
    Team Consulting

    Live Q & A, Discussion


    Virtual Networking Event
    17:30-18:30 CEST

    Meet Your Peers in Our Networking Lounges

  • Wednesday, 9 September 2020

    Module III: International Regulatory Updates
    11:00-13:00 CEST

    International Regulatory Updates Moderator:
    Egmont Semmler,
    TÜV Süd
    Offering Digital Health in a World of Privacy and Data Security Regulation Daniel P. Cooper,
    Covington & Burling LLP
    Regulating New Technology Mark Birse,
    former MHRA, Parexel
    Qualification and Classification of Medical Apps under MDR/IVDR Oliver Hilgers,

    Live Q & A, Discussion


    Break, Virtual Exhibition & Poster Session
    13:00-14:00 CEST


    Module IV: Patient-Centric Development and Digital Therapeutics
    14:00-17:00 CEST

    Patient-Centric Development and Digital Therapeutics

    Markus Bauss,
    SHL Group, Chair

    A Positive Collaboration: Using Digital Approaches for Greener Healthcare for Patients to Bridge the Private and Public Sectors, Introducing a Care Pathway Case Study Fiona Adshead & Nigel Budgen
    Sustainable Healthcare Coalition & AstraZeneca
    Intelligent RFID Primary Packaging Traceability in Manufacturing - What Could be Future Platform Applications Yves Steffen,
    Smart Manufacturing: Bridging the Gap between Pharma and Technology Christian Kollecker & Christoph Herdlitschka
    Harro Hoefliger & Wilco
    Using Connected Add-Ons to Boost Digital Therapeutics Arnaud Guillet,
    Digital Therapeutics: Implementation & Lessons Learned Malinda Peeples,

    Live Q & A, Discussion

    Conference Summary and Farewell Conference Chairs
    Iain Simpson, Phillips-Medisize
    Markus Bauss, SHL Group

    Closing: Chair Awards, Outlook and Farewell

    Falk Klar, PDA Europe

    Details subject to change without notice

Highlighted Speakers

Fiona Adshead
Fiona Adshead
Sustainable Healthcare Coalition
Lauren Bataille
Lauren Bataille
Mark Birse
Mark Birse
Geraint Davies
Geraint Davies
F. Hoffmann-La Roche
Stephanie Goebel
Stephanie Goebel
Beyond Conception
Paul Greenhalgh
Paul Greenhalgh
Team Consulting
Andreas E. Schneider
Andreas E. Schneider
Ypsomed AG
Yves Steffen
Yves Steffen

Registration Fees

Register Now
Registration Type Registration Fee
Member, Non-Member, Young Professional, Poster-Presenter € 799
Govern./Health Authority/Academic € 649

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