PDA Europe Virtual Conference - Medical Devices and Connected Health

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Program Highlights
Markus Bauss, SHL Group, Chair
Iain Simpson, Phillips-Medisize, Chair
Lauren Bataille, Novartis
Scott Mullen, Ascendis Pharma
Egmont Semmler, TÜV Süd
Paul Upham, Roche/Genentech
Lu Zheng, Takeda
Ruth Miller, PDA
Falk Klar, PDA Europe
Sylvia Becker, Senior Manager Programs & Events, PDA Europe

More information coming soon.

Standard Registration

GovernmentMember Only

€ 649

Health AuthorityMember Only

€ 649

AcademicMember Only

€ 649

See Qualifying Criteria for Member Types.


WAYS TO REGISTER: 1. Online Registration   2. [email protected]

PDA MEMBERS: Please remember to log in before registering If you come from a Governmental or Health Authority Institution or from an Academic Organization, please contact [email protected] before registering.

If you need to apply for a visa to enter the event country, PDA Europe must be informed of this fact at least 4 weeks before the start of the event.

Day 1

Tuesday, 8 September 2020

Module I: Industry Perspectives on Technologies & Regulations
11:00-14:00 CEST

Welcome and Introductions

Falk Klar,
PDA Europe

Welcome by the Chairs

Markus Bauss,
SHL Group, Chair

Iain Simpson,
Phillips-Medisize, Chair

Industry Perspectives on Technologies & Regulations Moderator:
Iain Simpson,
Phillips-Medisize, Chair
Connected Healthcare: Challenges and Opportunities in an Exciting Area Scott Mullen,
Ascendis Pharma
Connected Electronic Injectors: Insights On Benefits After 10 Years Of Use Quentin Le Masne, David Dixon,
Merck KGaA
Digitizing Patient Support Programs using Connected Health and Medical Devices John Mulcahy,
General MDR Challenges and Implications for Connected (Combination) Devices Stephanie Goebel,

Live Q & A, Discussion


Break, Virtual Exhibition & Poster Session
14:00-15:00 CEST


Module II: Design Supporting Digital Health
15:00-17:30 CEST

Design Supporting Digital Health

Paul Upham,

The Added Value of Connected Drug Delivery:
Insights From A Mixed Methods Field Study
Andreas Schneider,
Digital Health – It’s Not Human Error, It’s A Design Challenge Mark Milton-Edwards,
Teva Pharmaceuticals
Application of Behaviour Design to Medical Devices Geraint Davies,
What Does It Take To Design A Good Digital Experience In Healthcare Products? Paul Greenhalgh & Ben Cox,
Team Consulting

Live Q & A, Discussion


Virtual Networking Event
17:30-18:30 CEST

Meet Your Peers in Our Networking Lounges

Day 2

Wednesday, 9 September 2020

Module III: International Regulatory Updates
11:00-13:00 CEST

International Regulatory Updates Moderator:
Egmont Semmler,
Offering Digital Health in a World of Privacy and Data Security Regulation Daniel P. Cooper,
Covington & Burling LLP
Regulating New Technology Mark Birse,
former MHRA, Parexel
Qualification and Classification of Medical Apps under MDR/IVDR Oliver Hilgers,

Live Q & A, Discussion


Break, Virtual Exhibition & Poster Session
13:00-14:00 CEST


Module IV: Patient-Centric Development and Digital Therapeutics
14:00-17:00 CEST

Patient-Centric Development and Digital Therapeutics

Markus Bauss,
SHL Group, Chair

A Positive Collaboration: Using Digital Approaches for Greener Healthcare for Patients to Bridge the Private and Public Sectors, Introducing a Care Pathway Case Study Fiona Adshead & Nigel Budgen
Sustainable Healthcare Coalition & AstraZeneca
Intelligent RFID Primary Packaging Traceability in Manufacturing - What Could be Future Platform Applications Yves Steffen,
Smart Manufacturing: Bridging the Gap between Pharma and Technology Christian Kollecker & Christoph Herdlitschka
Harro Hoefliger & Wilco
Using Connected Add-Ons to Boost Digital Therapeutics Arnaud Guillet,
Digital Therapeutics: Implementation & Lessons Learned Malinda Peeples,

Live Q & A, Discussion

Conference Summary and Farewell Conference Chairs
Iain Simpson, Phillips-Medisize
Markus Bauss, SHL Group

Closing: Chair Awards, Outlook and Farewell

Falk Klar, PDA Europe

Details subject to change without notice

Agenda is subject to change.

PLEASE READ  PDA is not affiliated or contracted with any outside hotel contracting company. If someone other than PDA or the PDA chosen hotel contacts you suggesting that they represent any PDA event, they do not. It is PDA's recommendation that you book your hotel directly through the official PDA chosen hotel that is listed on our web site.

Novotel Madrid City Las Ventas

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