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PDA Workshop

2023 PDA Smart Devices and Digital Solutions Workshop

Oct 16, 2023
Gothenburg, Sweden

Novel Approaches in Behavior Change for Digital Combination Products

  • Workshop
  • Europe

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Program Highlights

Join this one-day interactive workshop preluding the 2023 PDA Universe of Pre-Filled Syringes and Injection Devices Conference, and join the discussion with industry experts on smart devices and digital solutions!


Dear Colleagues,

The past 15 years have seen a rapid increase in the introduction of drug-device combination products driven by a move towards more self-medication. This has included the adoption of a relatively small number of electronic drug delivery devices but with the arrival of low cost wireless connectivity, there is an opportunity to accelerate the adoption of new technology and introduce digital services that can provide better patient support, either by enabling patients to take more control of their medication and disease management to provide remote access to healthcare support. The Covid situation has impacted us in many ways over the past 18 months and for medication and disease management, it has demonstrated both the need and the potential for telemedicine and remote monitoring.

A key aspect in improving disease management is the need to address medication non-adherence – it is estimated that for many medications, adherence is less than 50%. Connected drug delivery devices provide a particular opportunity to gather medication use data in near real time that can be used to provide better patient support and also to capture the data into healthcare management systems. Medication non-adherence is principally a behavioral issue that requires appropriate interventions. The combination of behavioral science and connected health can offer a promising route forward whether to provide better, actionable data to support current interventions such as patent support programs or to develop digital interventions such as patient facing apps.

The aim of this workshop is to facilitate a practical and hands-on approach to the development of digital combination products with the active participation of attendees and the sharing of practical experience. We will base the workshop on a case study that focuses on a digitally enable patient support program and look at the perspectives of the design and introduction of behavioral interventions, the commercial opportunity for digital health and the challenges that need to be address in areas such as cyber security.

We look forward to welcoming you to the workshop!

The Workshop Lead

Iain Simpson, Phillips Medisize


  • Iain Simpson, Phillips Medisize  - Workshop Lead
  • Geraint Davies, Roche
  • Arnaud Guillet, Biocorp
  • Paul Upham,Roche/Genentech
  • Niamh Ward, Atlantis Health
  • Falk Klar, PDA Europe
  • Caroline Lynar, Manager Programs & Events, PDA Europe


  • Monday, 16 October 2023

    Morning Coffee


    Welcome and Introduction
    Introduction to the Workshop Format and the Case Study: Designing a Digitally Enabled Support Program Using Smart Devices and Digital Solutions for The Benefit of Stakeholders
    Iain Simpson, Phillips Medisize


    Topic 1: The Patient

    The Behavioral Challenge of Medication Adherence
    John Weinmann, Kings College London

    The Theory of Behavioral Change Interventions
    Patient Support Programs in Practice
    Niamh Ward, Atlantis Health

    Workshop on the Case Study: About Patient Engagement
    Following topics will be evaluated with inputs from the audience
    • Use a behaviour framework to understand adherence challenges
    • Review BCT opportunities for identified behaviour challenges
    • Consider how to incorporate Behavior Change Technique into a digital PSP


    Iain Simpson, Phillips Medisize
    Geraint Davies, Roche

    Topic 2: The Opportunity

    Value Creation with Smart Devices and Digital Solutions – An example with connected injectors in the field of hGH
    Eric Dessertenne, Biocorp

    Workshop on the Case Study: About the Opportunity
    Following topics will be evaluated with inputs from the audience
    • How to identify the stakeholders and relevant value drivers?
    • How to link patient engagement and commercial success?
    • What are the expected impacts and return on investment?


    Iain Simpson, Phillips Medisize
    Geraint Davies, Roche

    Lunch Break

    Topic 3: The Challenges

    Regulatory Challenges
    Speaker invited

    Workshop on the Case Study: Regulatory Challenges
    Topics will be evaluated with inputs from the audience

    Paul Upham, Roche/Genentech

    Challenges During a Global Roll Out
    Speaker invited

    Workshop on the Case Study: Challenges During a Global Roll Out
    Topics will be evaluated with inputs from the audience

    Paul Upham, Roche/Genentech

    Coffee Break

    Key Take-Aways and Learnings from Discussions - Final Q&A and Audience Feedback


    Farewell & End of Workshop
    Iain Simpson, Phillips Medisize


    Agenda is subject to change without notice, Speakers are invited, pending confirmation

Highlighted Speakers

Geraint Davies
Geraint Davies
F. Hoffmann-La Roche
Arnaud Guillet
Arnaud Guillet
Iain Simpson
Iain Simpson
Phillips Medisize
Paul Upham
Paul Upham

Additional Information

  • Who Should Attend
    • Device Development
    • Compliance
    • Operations
    • Regulatory Affairs
    • Manufacturing
    • Pharmaceutical Formulation and Process Development
    • Business Development
    • Marketing
    • Procurement
    • CMC
    • Distribution,
    • Packaging
    • Quality Assurance/Control
    • Clinical Affairs

Got a Question? We have answers

Contact Us


PLEASE READ  PDA is not affiliated or contracted with any outside hotel contracting company. If someone other than PDA or the PDA chosen hotel contacts you suggesting that they represent any PDA event, they do not. It is PDA's recommendation that you book your hotel directly through the official PDA chosen hotel that is listed on our web site.

The Swedish Exhibition & Congress Centre - Gothia Towers Hotel

Mässans Gata 24
Gothenburg, Sweden

Make a Reservation
  • Accommodations

    PDA recommends the reservation at the following hotel

    Gothia Towers Hotel
    Mässans Gata 24
    41294 Gothenburg,

    PDA Europe has reserved a limited number of rooms until the 15th August 2023.

    Book your room at the PDA Group Rate via the above-mentioned reservation button.

    For group requests over 6 bedrooms please send an email to [email protected]

    Attn. Emelie Sandell

  • Amenities

    Just a 20-minute walk from the hotel you will find The Garden Society of Gothenburg - one of Europe's best-preserved 19th-century parks. At the other end of town you will find the Botanical Garden, a world-class botanical garden with over 16,000 species to admire.

How to Get Here

By Air

Airport buses travel to and from Landvetter Airport (appox. 20 min. journey) stopping at Korsvägen/Svenska Mässan. They run directly between these stops.

By Car

E6 / E20 (from north) and road 45 (from Karlstad): On arrival at Gothenburg, turn off at the sign “Mässan Scandinavium Liseberg”. Take the first exit on the left, turn right onto Örgrytevägen and then take the next exit right towards Svenska Mässan. E6 / E20 (from south) and road 40 (from Borås): On arrival at Gothenburg, turn off at the sign “Mässan Scandinavium Liseberg”. Then take the second exit right towards the hotel.

Other Options

From the main railway station take the number 2 tram (towards Krokslätt) or the 4 (towards Mölndal). From Brunnsparken Square you can also take the number 5 tram (towards Torp). The trams stop at Korsvägen / Svenska Mässan. Tram timetables can be found on the Västtrafik website.


Registration Fees

Regular Price
Registration Type Price
All Participants €975

Group Registration Discount: Register 3 people from the same organization as a group (at the same time) for the event and receive the 4th registration free. Other discounts cannot be applied.

GENERAL TERMS AND CONDITIONS: PDA will send you a confirmation letter within one week of payment being received. You must have this confirmation letter to be considered enrolled in a PDA event. If you have submitted a purchase order or requested an invoice, please be advised that a credit card guarantee is needed. PDA reserves the right to modify the material or speakers/trainers without notice or to cancel an event. If an event is cancelled, registrants will be notified by PDA immediately and will receive a credit (registration fee paid). PDA will not be responsible for any costs incurred by registrants due to cancellation. Please note that the attendee list is shared with attendees, trainers, and exhibitors and may be used to follow up on specific areas of interest after the event. Video, photo, and audio recordings are prohibited at all PDA events.

CANCELLATION: If a cancellation request is received 30 days before the event, a credit (registration fee paid minus a 200.00 USD/EUR processing fee) will be given. No credits will be given for cancellation requests received less than 30 days before the event. Cancellation requests must be emailed to [email protected].


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