Amy Beckley PhD Proov

Amy Beckley, Founder & CEO at Proov Amy Beckley, PhD, Founder and CEO, created Proov after her battle with infertility and recurrent miscarriage (7 total) led her to discover the cause, which was low progesterone after ovulation. Amy has a PhD in Pharmacology from the University of Colorado and an MBA from Kansas State University. She studied breast cancer progression, stress signaling, and vaccine development, but her passion to change the way infertility is diagnosed and treated was developed after her personal experience. She created an innovative hormone testing platform that empowers women with information regarding their own fertility so they can advocate for themselves and get better care. Proov is dedicated to empowering women at every stage of life to track their own hormones quickly and easily at home. Amy lives in Boulder, CO with her two kids (one born via in vitro fertilization – IVF and one natural progesterone miracle), her husband, two dogs, and a Chinchilla named Dash.