Skip To The Main Content
Committee & Speaker Biographies

Committee & Speaker Biographies

2019 PDA Europe Pre-Conference Workshop
Innovating the Journey from Manufacturing to the Patient 

21 October 2019, Gothenburg/Sweden

  • Sherri Biondi, PhD

    Prior to joining Medimmune/AstraZeneca, Sherri was an Associate Director in Device Development at Genentech and manages human factors activities for combination product development. In addition, Sherri has gained experience in development of inhalation products.
  • Lee Brolly

    Lee Brolly

    Lee presents from the perspective of Kristy’s partner and caregiver. Lee joined Kristy’s journey 10 years in, when she was on her fourth treatment, a self injected therapy. Seeing Kristy’s intense anxiety about injecting herself, he decided to help despite his own needle phobia. He became adept at administration and partnered with Kristy to learn about her disease and treatments, becoming an active partner in engaging her HCPs. Through research and experimentation, Lee has helped Kristy find an injection approach that works best for her, minimizing her pain and anxiety.
  • blank-profile

    Brian Coon

    Smart Skin Technologies

    As head of sales and BD for Smart Skin’s global aseptic filling/packaging business, Brian has been responsible for developing the initial beta relationship and commercial relationships with leading pharma brands to penetrate and diffuse the Quantifeel™ system across the global pharma aseptic filling/packaging market. 

    Over a three-year period, Brian has directly overseen the development and execution of Smart Skin’s marketing & business development strategy from initial customer – Hoffmann-La Roche to 15 global aseptic, machinery, and glass customers. This accelerated growth has seen significant industry milestones including: the development of global pharma customer demand for vial, cartridge, and prefilled syringe drones in all formats as small as 1ml, the first customer relationship with a leading aseptic machine vendor, and a formal partnership and investor relationship with Schott AG.

    Brian has also held similar sales and BD leadership roles with leading cyber security/forensic investigations and specialty chemical companies.

  • Kristy Donnelly

    Kristy Donnelly

    Kristy Donnelly received her Crohn’s disease diagnosis when she was 13 years old. She has managed injectable and infused treatments for over 15 years. She and her partner, Lee, join us from Ireland. Learn how they navigated the twists and turns of switching therapies, coping with injection anxiety, and overcoming lackluster clinical training support. Kristy shares unfiltered insights into the ideal patient experience and the gaps in her own injection journey.
  • Dieter Mößner

    Dieter Mößner

    Edelmann Group
    Since 22 years, Dieter Mößner has been working at Edelmann as a technical project manager. He leads projects in Braille application, serialisation, tamper evidence and anti-counterfeiting of pharma and consumer good packaging and consults customers and artwork agencies in artwork creation, print data communication and typesetting workflows.
  • Brooke Pelczynski

    Brooke Pelczynski


    Brooke Pelczynski, an illustrator, designer, and multiple sclerosis patient advocate, joins PDA in Gothenburg from Brooklyn, NY. Brooke shares her treatment journey, from her diagnosis in 2012 while entering her final year at the School of Visual Arts, to today with her New York brand of humor. She shares how she began home injections without formal training, navigated the transition from lyophilized powder reconstitution to pre-filled autoinjectors, and developed rituals to manage her injection anxiety.

  • Bob Scrase

    Bob Scrase

    Phillips Medisize

    Bob Scrase is Director of User Experience at Phillips-Medisize.

    Bob has a background as a product designer, with over 18 years’ experience in design and research consultancy where he has worked across many sectors including Medical, Diagnostics, Pharma, Consumer Electronics, FMCG and industrial.

    He is an expert in working with people to understand their fundamental needs, shaping them into meaningful innovations and engaging experiences across systems of product, digital, service, packaging and brand.