21 October 2019, Gothenburg/Sweden
As head of sales and BD for Smart Skin’s global aseptic filling/packaging business, Brian has been responsible for developing the initial beta relationship and commercial relationships with leading pharma brands to penetrate and diffuse the Quantifeel™ system across the global pharma aseptic filling/packaging market.
Over a three-year period, Brian has directly overseen the development and execution of Smart Skin’s marketing & business development strategy from initial customer – Hoffmann-La Roche to 15 global aseptic, machinery, and glass customers. This accelerated growth has seen significant industry milestones including: the development of global pharma customer demand for vial, cartridge, and prefilled syringe drones in all formats as small as 1ml, the first customer relationship with a leading aseptic machine vendor, and a formal partnership and investor relationship with Schott AG.
Brian has also held similar sales and BD leadership roles with leading cyber security/forensic investigations and specialty chemical companies.
Brooke Pelczynski, an illustrator, designer, and multiple sclerosis patient advocate, joins PDA in Gothenburg from Brooklyn, NY. Brooke shares her treatment journey, from her diagnosis in 2012 while entering her final year at the School of Visual Arts, to today with her New York brand of humor. She shares how she began home injections without formal training, navigated the transition from lyophilized powder reconstitution to pre-filled autoinjectors, and developed rituals to manage her injection anxiety.
Bob Scrase is Director of User Experience at Phillips-Medisize.
Bob has a background as a product designer, with over 18 years’ experience in design and research consultancy where he has worked across many sectors including Medical, Diagnostics, Pharma, Consumer Electronics, FMCG and industrial.
He is an expert in working with people to understand their fundamental needs, shaping them into meaningful innovations and engaging experiences across systems of product, digital, service, packaging and brand.