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2022 MD-CH-1988x680

2022 PDA Smart Devices and Digital Solutions Workshop

May 18, 2022
Dublin, Ireland

Novel Approaches in Behavior Change for Digital Combination Products

  • Workshop
  • Europe

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Program Highlights

Join this one-day interactive workshop following the Medical Devices and Connected Health Conference, and join the discussion with industry experts on Smart Devices and Digital Solutions!


Dear Colleagues,

The past 15 years have seen a rapid increase in the introduction of drug-device combination products driven by a move towards more self-medication. This has included the adoption of a relatively small number of electronic drug delivery devices but with the arrival of low cost wireless connectivity, there is an opportunity to accelerate the adoption of new technology and introduce digital services that can provide better patient support, either by enabling patients to take more control of their medication and disease management to provide remote access to healthcare support. The Covid situation has impacted us in many ways over the past 18 months and for medication and disease management, it has demonstrated both the need and the potential for telemedicine and remote monitoring.

A key aspect in improving disease management is the need to address medication non-adherence – it is estimated that for many medications, adherence is less than 50%. Connected drug delivery devices provide a particular opportunity to gather medication use data in near real time that can be used to provide better patient support and also to capture the data into healthcare management systems. Medication non-adherence is principally a behavioral issue that requires appropriate interventions. The combination of behavioral science and connected health can offer a promising route forward whether to provide better, actionable data to support current interventions such as patent support programs or to develop digital interventions such as patient facing apps.

The aim of this workshop is to facilitate a practical and hands-on approach to the development of digital combination products with the active participation of attendees and the sharing of practical experience. We will base the workshop on a case study that focuses on a digitally enable patient support program and look at the perspectives of the design and introduction of behavioral interventions, the commercial opportunity for digital health and the challenges that need to be address in areas such as cyber security.

We look forward to welcoming you to the workshop!

The Workshop Lead

Iain Simpson, Phillips Medisize

Workshop Committee:

Iain Simpson, Phillips Medisize  - Workshop Lead
Quentin Le Masne, Merck KGaA
Scott Mullen, Consultant
Paul Upham, Roche/Genentech


  • Wednesday, 18 May 2022


    Welcome and Introduction
    Introduction to the Workshop Format and the Case Study: Designing a Digitally Enabled Support Program Using Smart Devices and Digital Solutions for The Benefit of Stakeholders
    Iain Simpson, Phillips Medisize


    Topic 1: The Patient

    The Theory of Behavioral Change Interventions
    Patient Support Programs in Practice
    Niamh Ward, Atlantis Health

    The Behavioral Challenge of Medication Adherence
    John Weinmann, Kings College London

    Workshop on the Case Study: About Patient Engagement
    Following topics will be evaluated with inputs from the audience
    • Factors that cause non-adherence and limited persistence
    • How to build the steps towards behavioral change?
    • Linking behavioral change to therapeutic success


    Iain Simpson, Phillips Medisize
    Quentin Le Masne, Merck KGaA

    Topic 2: The Opportunity

    Value Creation with Smart Devices and Digital Solutions
    An example with connecter electronic injectors at Merck
    Matthew Kaiser, Merck KGaA

    Workshop on the Case Study: About the Opportunity
    Following topics will be evaluated with inputs from the audience
    • Identifying the stakeholders and relevant value drivers
    • Scalability of the solutions for global expansion
    • Impact of the solutions on adherence versus required investment
    • Linking patient engagement and commercial success


    Iain Simpson, Phillips Medisize
    Quentin Le Masne, Merck KGaA

    Lunch Break

    Topic 3: The Challenges

    Regulatory Challenges
    Speaker invited

    Workshop on the Case Study: Regulatory Challenges
    Topics will be evaluated with inputs from the audience

    Paul Upham, Roche/Genentech
    Scott Mullen, Consultant

    Challenges During a Global Roll Out
    Questions on ownership and challenges with customization
    Speaker invited

    Workshop on the Case Study: Challenges During a Global Roll Out
    Topics will be evaluated with inputs from the audience

    Paul Upham, Roche/Genentech
    Scott Mullen, Consultant

    Coffee Break

    Key Take-Aways and Learnings from Discussions - Final Q&A and Audience Feedback


    Farewell & End of Workshop
    Iain Simpson, Phillips Medisize


    Agenda is subject to change without notice, Speakers are invited, pending confirmation

Highlighted Speakers

Quentin Le Masne
Quentin Le Masne
Merck KGaA
Scott Mullen
Scott Mullen
Iain Simpson
Iain Simpson
Phillips Medisize
Paul Upham
Paul Upham

Additional Information

  • Who Should Attend
    • Device Development
    • Compliance
    • Operations
    • Regulatory Affairs
    • Manufacturing
    • Pharmaceutical Formulation and Process Development
    • Business Development
    • Marketing
    • Procurement
    • CMC
    • Distribution,
    • Packaging
    • Quality Assurance/Control
    • Clinical Affairs

Got a Question? We have answers

Contact Us


PLEASE READ  PDA is not affiliated or contracted with any outside hotel contracting company. If someone other than PDA or the PDA chosen hotel contacts you suggesting that they represent any PDA event, they do not. It is PDA's recommendation that you book your hotel directly through the official PDA chosen hotel that is listed on our web site.

Crowne Plaza Dublin Airport

Northwood Park
Dublin, Ireland


For accommodation PDA recommends the Carlton Hotel Dublin Airport. Distance to conference venue: 1.7km

There will be also a shuttle service provided from the Carlton Hotel Dublin Airport to the conference venue Crowne Plaza Dublin Airport in the morning as well after the end of each conference day.

  • Accommodations

    Carlton Hotel Dublin Airport

    Old Airport Rd, Cloghran,
    Dublin, K67 P5C7,
    Tel: +353 1 866 7500

  • Amenities

    The Carlton Hotel Dublin Airport is a 4-star modern boutique hotel, located just off the M1 & M50 motorways, only 4 minute’s drive from the conference venue Crowne Plaza Dublin Airport. The hotel provides a 24-hour shuttle bus service to and from the airport for all guests as well as ample on-site parking.

    There will be also a shuttle service provide from the conference venue to the Carlton hotel in the morning as well after the end of the conference.

How to Get Here

By Air

The Crowne Plaza Dublin Airport is 3 km away from Dublin International Airport

By Car

The Crowne Plaza Dublin Northwood is set in parkland, close to highways M1 and M50, and 15 minutes from central Dublin. At Crowne Plaza Dublin Airport, self-parking is available for a daily rate of 6 EUR.

Other Options

The nearest train station is Connolly Station


Registration Fees

Regular Price
Registration Type Price
All Participants €895

All fees given in Euro and excluding VAT.

* For this member type or discount, online registration is not available, please contact [email protected].

Group Registration Discount: Register 3 people from the same organization as a group (at the same time) for the event and receive the 4th registration free. Other discounts cannot be applied.

GENERAL TERMS AND CONDITIONS: PDA will send you a confirmation letter within one week of payment being received. You must have this confirmation letter to be considered enrolled in a PDA event. If you have submitted a purchase order or requested an invoice, please be advised that a credit card guarantee is needed. PDA reserves the right to modify the material or speakers/trainers without notice or to cancel an event. If an event is cancelled, registrants will be notified by PDA immediately and will receive a credit (registration fee paid). PDA will not be responsible for any costs incurred by registrants due to cancellation. Please note that the attendee list is shared with attendees, trainers, and exhibitors and may be used to follow up on specific areas of interest after the event. Video, photo, and audio recordings are prohibited at all PDA events.

CANCELLATION: If a cancellation request is received 30 days before the event, a credit (registration fee paid minus a 200.00 USD/EUR processing fee) will be given. No credits will be given for cancellation requests received less than 30 days before the event. Cancellation requests must be emailed to [email protected].


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