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Parenteral Drug Association Connecting People, Science and Regulation ®

Why Quality Culture? More Success by Reducing Human Errors

May 22 - May 23, 2019 |
May 23, 2019 |
Berlin Mariott Hotel | Berlin, Germany
  • Education
  • Europe
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A good quality culture is established when all employees starting from CEO to shop floor workers are accountable for quality.

The following attributes are important indicators for quality culture: management communication emphasizing that quality is everyone’s responsibility, established quality improvement objectives, quality topics included in relevant meetings, and an implemented error prevention process.

These quality attributes are related to management responsibility and are elements of the continuous improvement of the pharmaceutical quality system as mentioned in the ICH Q10 guideline.

Quality culture is a key management element for success. However, quality culture does not establish itself but requires empowerment,communication and daily quality awareness.

Who Should Attend


  • Middle Management
  • Managers with employee responsibility
  • Group Leaders
  • Department Heads
  • Directors
  • Executive Level


  • Quality Assurance
  • Quality Control
  • Production
  • Purchasing
  • Regulatory Affairs
  • R&D
  • Human Resources
  • Controlling

Learning Objectives

This training course is interactive, hands-on, and will empower you to measure, develop and improve the quality culture of your company:

  • Learn to measure quality attributes and quality behaviors
  • Identify weaknesses and deficits in quality behavior
  • Investigate root causes and define effective CAPAs for improvement
  • Optimize your measures with respect to cost, time and quality


Thomas Krieger, Ph.D, CEO, KU-Pharma Consulting
Thomas Krieger is founder and CEO of Krieger Unternehmensberatung - Pharma (KU-Pharma) since 2009. KU-Pharma is mainly specialized on providing quality consulting for the pharmaceutical industry. In addition, KU-Pharma is providing career-readiness-training to high-potentials and coaching to managers who take on new tasks or assume new legal functions according to the drug law. Thomas studied pharmacy and obtained his Ph.D. degree in Pharmaceutical Chemistry from the University of Tuebingen, Germany. He graduated as specialized pharmacist of Pharmaceutical Analysis. Since 25 years he holds the legal qualification and has professional experience as a Qualified Person pursuant to Directive 001/83/EC. During 20 years Thomas Krieger has held different legal functions according to the drug law and various senior management and leadership positions in quality control, quality assurance, regulatory affairs and scientific departments. He worked for several pharmaceutical companies within the range from Global Players with more than 50,000 employees to private owned companies with less than 100 employees.

Martin Haerer, Senior Director R&D/Qualified Person, Holopack Verpackungstechnik GmbH
After the Ph.D. in Pharmacy, Martin started his career at Holopack Verpackungstechnik in 1990. In the following years, he managed different projects in Production, Quality Control and Quality Assurance to improve the Quality System and Production. In 2006 he was appointed Production Manager and Qualified Person. Currently he is responsible for Business Development, Technology Transfer and Research, and still acting as Qualified Person with QA responsibilities. Martin was voted Member of the Board of the BFS-IOA Association as Regulatory Officer. He is member of the German QP Association and Board Member of Federal German Pharmacist Advanced Training Organisation (BAK).

Wednesday, 22 May 2019

Welcome & Introduction

Lecture 1: Definition: What Does Quality Mean?

Lecture 2: Quality Behaviors

Coffee Break

Interactive Session 1: Bad and Good Behaviors

Interactive Session 2: Assessment Exercise

Lunch Break

Lecture 3: Investigation Principles

Interactive Session 3: Root Cause Investigation Exercise

Coffee Break

Interactive Session 3: Root Cause Investigation Exercise (continued)

Lecture 4: Correction, CAPAs, Effectiveness Check

Recap of Day 1, Forecast to Day 2

End of Day 1

Thursday, 23 May 2019

Recap of Day 1, Forecast to Day 2

Lecture 5: Toolbox for Improvement of Quality Behaviors

Interactive Session 4: Toolbox Assessment

Interactive Session 5: Improvement of Quality Behaviors

Coffee Break

Interactive Session 5: Improvement of Quality Behaviors (continued)

Lecture 6: Cost-Time-Quality Dilemma

Interactive Session 6: Optimized Quality Culture

Lunch Break

Interactive Session 6: Optimized Quality Culture (continued)

Lecture 7: What is an Ideal Quality Culture in a Company?


Exchange of experience with improvement of Quality Culture

Summary and Conclusion

Questions & Answers

End of Course

3 Ways to register

Please remember to log in if you are a member of PDA already! 

If you come from a Governmental or Health Authority Institution or from an Academic Organization please contact Ms. Antje Petzholdt before registering. She will verify your status and register you.

  • All registrations which will involve visa matters will have to be submitted to PDA EU four weeks prior to the start of the event at the latest. For later registrations, PDA Europe will be unable to assist participants in any visa affairs.
  • All costs incurring in connection with visa affairs shall be borne by registrants. (This applies in particular to costs for submitting documents by courier.)
  • Potential participants must be clients of UPS shipping agency and submit their UPS customer reference number to PDA EU (together with their registration).
  • No PDA membership obtainable upon booking training course, workshop or other related event.

Registration Fees

Are you entiteld to receive a discount? Need Help?

All Participants

1595 Euro


Antje PetzholdtAntje Petzholdt
Manager Registration, Chapters & Membership
Tel: +49 (0) 30 43 655 08-10
Fax: +49 (0) 30 43 655 08-66


Courtyard by Marriott Berlin City Center
Axel Springer Strasse 55
Berlin 10117
Tel: +49-30-800 928 0
Hotel Website

The Courtyard Berlin City Center is situated in the heart of the action, placing you near landmarks like Checkpoint Charlie, Potsdamer Platz, Brandenburg Gate and Alexanderplatz. You'll find it easy to relax in your modern, well-appointed hotel lodging; all of the spacious rooms showcase free high-speed Wi-Fi access, luxurious bedding, an ergonomic desk, a mini-fridge and more. Fuel up for your morning in the Mitte district with a hot breakfast buffet at Oléo Pazzo, or end your day with a delicious Mediterranean meal.

We also provide a fully equipped fitness center, a sauna and an on-site coffee house. Host a meeting or social event with us here in Berlin city center to make use of 8,342 square feet of versatile venue space, cutting-edge event technology and innovative planning and catering. Make the Courtyard Berlin City Center your destination of choice for your visit to the Mitte district.

How to Get There

Berlin-Tegel Airport - TXL
Airport Phone: +49 30 6091 1150
Hotel direction: 7.1 miles SE

Berlin-Schoenefeld International Airport - SXF
Airport Phone: +49 30 6091 1150
Hotel direction: 11.7 miles NW

This hotel does not provide shuttle service.


  • On-site parking, fee: 2 EUR hourly, 20 EUR daily


Sponsorship and Exhibit Opportunities are Available!

For more information about exhibit and sponsorship opportunities, please contact:

Nadjeschda Gomez-Stahl
Manager Exhibition & Sponsorship
Tel: +49 (0) 30 43 655 08-23
Fax: +49 (0) 30 43 655 08-66

Register Now